Stage 1 - Describe your client

My client is Tessuti LTD which is a North West England based designer men's and women's wear fashion store which was established in 1985 in Chester.

I have recently been employed by JD's marketing team to create a radio commercial to advertise the company Tessuti as they have recently bought 60% of their shares and want to raise awareness of the company to the public as they are opening more branches nationwide spreading across the UK as they only had stores in the North West and they are opening stores down South. I have complete control over this commercial and i have not been given a budget or specific requirements except that it cant be over 30 seconds in length. I will use contacts that i have from my media course and background, I have decided that my target audience will be middle class and upper class people as this company is a fashion boutique and the items that are sold in store sold are substantially higher than other typical retail stores. my unique selling point is "Tessuti, where style comes first" is to specify that if you want stylist clothing, Tessuti is the place to come as the first thing they have in mind is style.